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Waze Logo is the emblem of the Israeli navigation app named Waze. The company’s mission is to provide real-time information about traffic jams, construction works, and accidents on roads, allowing drivers to find the best route and save time on their daily commute. The Waze app has over 130 million users in 185 countries and is available in 40 languages.

The Waze Logo was designed by Eduardo T. Yairi in 2008, a former graphic designer for Sony Pictures. The company wanted a visual identity that would convey a sense of friendliness and approachability. The Waze Logo consists of a white bubble with a black border, a friendly font, and a road icon in the center.

The white bubble represents a speech bubble, symbolizing the app’s social aspect, which allows drivers to chat and share information about the road with other users. The black border represents the border of a map, indicating the app’s primary function as a navigation tool. The road icon symbolizes the app’s connection to the road network and the company’s mission to provide the best route based on real-time information from the community.

The font used in the Waze Logo is custom-made, called “asap_bold,” created by experienced type designer Pablo Cosgaya. The font is friendly and straightforward, and it aligns with the company’s mission to provide an easy-to-use app for drivers. The font’s rounded edges give the logo a playful feel, highlighting the social aspect of the app.

The Waze Logo has evolved over the years, from a simple road icon to the current version, which includes a speech bubble and a custom font. The logo’s evolution reflects the company’s growth and its focus on enhancing the user experience. The Waze Logo is a recognizable symbol of the app and the community of drivers that use it to navigate the road.

In conclusion, the Waze Logo is a friendly, approachable emblem that represents the company’s mission to provide real-time information about traffic and navigation. The white bubble, black border, and road icon all work together to create a symbol that is both unique and recognizable. The custom font adds a touch of playfulness to the logo, aligning with the company’s mission to provide an easy-to-use app for drivers worldwide.