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TVS Motor Company is an Indian multinational motorcycle and scooter manufacturer headquartered in Chennai, Tamil Nadu. Founded in 1978, it is the third-largest two-wheeler manufacturer in India and commands a significant market share in the country.
The History of TVS Motor Company
The company was originally founded as Sundaram Clayton Limited, in collaboration with Clayton Dewandre Holdings, UK. The company’s primary focus was to manufacture automotive components, and it started manufacturing mopeds in 1980. However, in 1984, the company entered into a technical collaboration with Suzuki Motor Corporation, Japan, and began manufacturing motorcycles. This collaboration lasted for 19 years, and in 2001, TVS Motor Company decided to go solo.
The Product Range of TVS Motor Company
TVS Motor Company has a wide range of motorcycles and scooters catering to different segments of the market. The most popular motorcycles in their portfolio include Apache, Star City Plus, Radeon, Victor, and Sport, while the popular scooters include Jupiter, Scooty Pep+, and NTORQ 125. TVS Motor Company has also ventured into electric vehicles and has launched its first electric scooter – iQube – in January 2020.
The Commitment of TVS Motor Company towards Sustainability
TVS Motor Company is committed to reducing its carbon footprint and promoting sustainability. The company has set up its own solar power plant in India and has implemented various initiatives to reduce waste, conserve water, and promote greenery. TVS Motor Company has also received various awards for its efforts towards sustainability.
The Brand Value and Global Presence of TVS Motor Company
TVS Motor Company has established itself as a strong brand in the domestic market and has a significant presence in various international markets. The company exports to over 60 countries and has subsidiary companies in Indonesia and Colombia. TVS Motor Company has also won several accolades for its products, marketing campaigns, and innovation.
The Future of TVS Motor Company
TVS Motor Company is poised for strong growth in the future and has plans to expand its product portfolio in domestic and international markets. The company is also focusing on developing its brand and increasing its global presence. TVS Motor Company is committed to delivering innovative and sustainable products to its customers, and will continue to be a major player in the Indian two-wheeler market.