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Nutella, the beloved hazelnut cocoa spread, is enjoyed by millions of people all around the world. The logo of Nutella perfectly captures the essence of the delicious spread that we all know and love.

History of Nutella Logo

The Nutella logo was created in 1963 by the Italian designer, Pietro Ferrero. He was the son of the founder of Ferrero SpA, the company that makes Nutella. The logo has undergone many changes since then, but the core elements have remained the same.

The original Nutella logo featured the word ‘Nutella’ in bold, white letters with a red background. This was the classic look that people associated with the brand for many years.

The Current Nutella Logo

The current Nutella logo was designed in 2015 and is the most up-to-date version. The logo has been updated to reflect the modern era while still keeping the classic elements that people know and love.

The new logo features a slightly different font than the original design. The word ‘Nutella’ is now written in a slightly curved, handwritten script that gives it a more personal, friendly feel. The color scheme has also been updated to include a deeper shade of red, which makes the logo stand out even more.

The Nutella Logo and Brand Identity

The Nutella logo is a vital part of the brand’s identity. The logo signifies not only the delicious taste of the product but also the emotions that are associated with it. The logo is instantly recognizable and is a testament to the brand’s long standing success.

The Nutella logo is an important aspect of the brand’s marketing strategy. It is used on all of Nutella’s products, including jars, packaging, advertising, and all other merchandise. The logo is also utilized on social media, billboards, and TV commercials, ensuring maximum brand visibility.

The Final Word

The Nutella logo is an iconic design that captures the essence of the much-loved chocolate spread. Its history, design, and brand identity make it a source of inspiration for designers and marketers alike. The Nutella logo is a symbol of quality, deliciousness, and fun, and it continues to be an enduring part of our culture.