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If you’re a music and dance aficionado, you must have heard of Musical.ly by now. It’s a social media platform that allows users to create and share short-form videos accompanied by their favourite songs. Apart from uploading and sharing videos, users can also interact with other members of the community through comments, likes, and duets.

How Does Musical.ly Work?

The basic premise of Musical.ly is creating and uploading short videos showcasing your singing, dancing, or lip-syncing skills. You can use the app’s vast music library or upload your own music to create videos. Users can also add filters, stickers, and other effects to make their videos more engaging. Besides, the app’s built-in editing tools allow you to trim, merge, and adjust the speed of your videos.

The app also has a feature called “duet,” which allows users to collaborate and create videos in duet mode. This is a great way to interact with likeminded people and showcase your skills to a wider audience. The app’s algorithm categorizes videos based on the hashtags used in the caption, making it easier for users to discover videos on topics they’re interested in.

Why is Musical.ly So Popular?

One of the main reasons Musical.ly became popular is its user-friendliness and the ease with which users can create and share videos. The app’s extensive music library is another reason, with users having access to millions of songs and sound clips. Moreover, the app caters to people of all ages, with its content ranging from kids playing dress-up to adults showcasing their dance moves.

Musical.ly has also gained prominence due to its association with some popular celebrities and artists, who use the platform to promote their music and engage with their fans. For instance, Justin Bieber, Ariana Grande, and Selena Gomez have all used the app to promote their music and connect with their fans on a more personal level.

What’s Next for Musical.ly?

Musical.ly has come a long way since its inception, and its acquisition by Chinese tech giant ByteDance has propelled its growth even further. The app has since been merged with TikTok, a similar app launched by ByteDance in China, resulting in a massive surge in its user base.

Today, TikTok has over 800 million active users worldwide and has been downloaded over 2 billion times on the App Store and Google Play Store. The app is continuing to evolve, introducing new features and expanding its reach to more countries, making it a formidable platform for social media marketing and brand building.

Musical.ly has brought a new dimension to the world of social media, providing a platform for music and dance lovers to connect with like-minded people across the globe. It’s an excellent avenue for budding artists, musicians, and dancers to showcase their skills and gain more exposure. With its recent merger with TikTok, Musical.ly’s future looks bright, and it’s definitely worth exploring for anyone interested in music, dance, or social media marketing.