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M&M’S are a popular brand of candy-coated chocolates that have been enjoyed by people all around the world since their creation in the United States in 1941. They are produced by Mars, Incorporated, one of the largest confectionery companies in the world.

The Origin of M&M’S

M&M’S were created during World War II for soldiers as a treat that could withstand high temperatures without melting. The candy was named after Forrest Mars, the son of the founder of Mars, Incorporated, and Bruce Murrie, the son of the president of Hershey’s at the time. The “M” in M&M’S stands for Mars, while the double “M” represents Mars and Murrie’s partnership.

The Varieties of M&M’S

M&M’S come in a wide variety of flavors and colors, including milk chocolate, dark chocolate, peanut butter, almond, crispy, and caramel. They are also available in different colors and packaging for various holidays and occasions, such as red and green for Christmas, pastels for Easter, and red, white, and blue for Independence Day.

The Marketing of M&M’S

M&M’S have been marketed in various ways throughout the years, including their iconic slogan “MELTS IN YOUR MOUTH, NOT IN YOUR HAND” and their memorable characters, such as the talking red and yellow M&M’S. They have also been featured in several movies, TV shows, and commercials.

The Popularity of M&M’S

M&M’S have become one of the most popular candy brands in the world, enjoyed by people of all ages. They are sold in over 100 countries, making them a truly global brand. In addition, they are often used in baking and cooking, adding a fun and colorful twist to various desserts and dishes.

The Future of M&M’S

M&M’S continue to innovate and expand their product line, introducing new flavors and collaborations with other brands. They have also made efforts to reduce their environmental impact by using sustainable sourcing and packaging. With their timeless appeal and dedication to sustainability, M&M’S will likely remain a beloved candy brand for generations to come.