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Godiva Chocolatier is a company that specializes in chocolate production and retail. It was founded in Brussels, Belgium in 1926 by Joseph Draps. He named the company after Lady Godiva, a legendary figure who rode naked on horseback through the streets to protest against high taxes. The brand became famous for its high-quality Belgian chocolate and luxurious packaging.

Product Line

Godiva offers a wide range of products to customers worldwide. Their products include chocolates, truffles, bars, biscuits, and seasonal items. They also provide gift sets and hampers for different occasions.

Retail Stores and Online Presence

Godiva Chocolatier has over 600 retail stores worldwide and operates in more than 100 countries. They have a strong online presence and offer online shopping and delivery services to customers. They also have mobile applications available on different platforms.

Marketing Strategy

The company’s marketing strategy focuses on offering a superior chocolate experience to customers. They use premium ingredients and innovative techniques in their production process. They also emphasize the gift-giving aspect of their products by providing customized packaging and gift cards. They target high-end customers with a taste for luxury and quality.

Social Responsibility

Godiva is also committed to social responsibility through their Corporate Social Responsibility program. They aim to make a positive impact on the environment and society by reducing their carbon footprint and using sustainable materials in their packaging. They also support different non-profit organizations that focus on education, health, and sustainable agriculture.

Godiva Chocolatier is a well-established brand that offers premium chocolate products to customers worldwide. They have a strong retail and online presence and target high-end customers who value luxurious and high-quality items. They also prioritize social responsibility and strive to make a positive impact on society and the environment.