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Free shipping is a popular term in the e-commerce world. It refers to a shipping option offered by e-commerce websites or online retailers, where the shipping cost is completely waived off, and the items are delivered to the customer without any additional charges.

How Does Free Shipping Work?

Free shipping works in different ways depending on the website or retailer offering it. In some cases, free shipping is offered to all customers, regardless of the size of their order or their location. In other cases, free shipping may only be available for orders that exceed a certain amount, such as $50 or more.

Some retailers may also offer free shipping as a limited-time promotion, while others may offer it as a permanent feature of their business model.

Why Do Online Retailers Offer Free Shipping?

Free shipping is a popular marketing strategy used by online retailers to attract customers. It has been found that a majority of online shoppers add items to their cart but abandon their carts at checkout when they see high shipping prices or additional charges. By offering free shipping, retailers can reduce cart abandonment rates and increase customer loyalty.

In addition, free shipping is also a way to compete with other e-commerce giants like Amazon, which offer fast and free shipping to their prime members.

Is Free Shipping Really “Free”?

While free shipping may sound like a great deal, it’s important to note that the cost of shipping is still being covered by the retailer. This means that prices may be slightly higher to make up for the cost of shipping.

In some cases, retailers may also limit their free shipping option to certain locations or exclude certain products from qualifying for free shipping. It’s important to read the terms and conditions of each retailer’s free shipping policy before making a purchase.

Free shipping is a great way to save money and reduce cart abandonment rates for online shoppers. However, it’s important to read the fine print and understand the terms and conditions before making a purchase. Happy shopping!