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Campari is an Italian bitter liqueur that has been around since 1860. It was first created by Gaspare Campari, who mixed together different herbs, fruits, and spices to create a unique aperitif. The recipe for Campari is still a closely guarded secret, with only a select few people knowing the exact ingredients and proportions.

Despite its bitter taste, Campari has become a popular drink around the world, thanks to its distinctive taste and versatility. It can be enjoyed on its own, chilled or over ice, but it is also a key ingredient in many classic cocktails, including the Negroni and the Americano.

The main ingredient in Campari is gentian root, a plant that has been used for centuries in traditional medicine for its digestive and anti-inflammatory properties. Other herbs and spices used in Campari include quinine, bitter orange peel, rhubarb, ginseng, and juniper berries. The combination of these ingredients gives Campari its unique bitter flavor and distinctive ruby-red color.

Campari is typically made by macerating the herbs and spices in a base of neutral alcohol. After several weeks, the mixture is then filtered and blended with water and sugar. The result is a complex and aromatic liqueur with a dry and bitter finish.

One of the most popular cocktails made with Campari is the Negroni, which is made with equal parts of Campari, gin, and sweet vermouth. It is typically served over ice with a slice of orange. The Americano is another classic cocktail made with Campari, which combines equal parts of Campari and sweet vermouth with soda water.

In recent years, Campari has become a popular ingredient in modern mixology, with bartenders using it in new and innovative ways. Some of the most popular cocktails made with Campari include the Boulevardier, the Jungle Bird, and the Paper Plane.

Whether enjoyed on its own or as part of a cocktail, Campari is a unique and versatile liqueur that has stood the test of time. Its bitter taste may not be for everyone, but those who appreciate its complex flavor profile and history will continue to enjoy it for years to come.