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Buell Motorcycle Company is an American motorcycle manufacturer founded by Erik Buell. The company was founded in the year 1983 and operates from East Troy, Wisconsin. Buell motorcycles are known for their unique design and engineering.

History of Buell Motorcycle Company

Erik Buell began the company as an engineering firm called Buell Engineering in 1983. The company initially produced racing bikes for the AMA Formula 1 series. In 1987, the company was acquired by Harley-Davidson and was renamed Harley-Davidson/Buell Motorcycles.

Under Harley-Davidson’s ownership, the Buell motorcycle line grew to include street bikes, sportbikes, and adventure bikes. In 2009, Harley-Davidson announced it was discontinuing the Buell line as a cost-saving measure.

In 2010, Erik Buell formed a new company called Erik Buell Racing (EBR). EBR produced high-performance motorcycles for the street and racing use. In 2015, EBR faced financial difficulties and ceased manufacturing operations.

Legacy of Buell Motorcycle Company

Buell motorcycles were recognized for innovative and daring designs. The Buell brand consistently produced unique, high-performance motorcycles with an unmistakable design.

Even after the discontinuation of the Buell brand, the company’s reputation for precision craftsmanship and performance continues. Erik Buell Racing still exists as a powerhouse in the racing industry and continues to innovate and push boundaries.

Buell Motorcycle Company is an iconic American brand that has played a significant role in the motorcycle industry. Erik Buell’s vision and passion have driven the company’s reputation for innovation and daring design. Although no longer in production, Buell motorcycles remain a favorite of motorcycle enthusiasts worldwide.